About Us

Hi Gorgeous!

I'm Rachel, the artist and jewelry designer behind Red Cheetah Jewelry.

Even if you're a teeny weeny jewelry freak, you choose purpose-driven & supercool jewelry over assembly line boredom. You prefer small-batch gems over mass-produced monotony. Artisan handmade jewelry is your jam and makes you feel pretty!

Did you ever stumble onto a passion? Well, I did. Ever since I know, I've loved everything about jewelry and designed jewelry in my head (I wish I could remember most of them.)

I grew up in Germany, where I was surrounded by creativity. My father, a trained geologist and jewelry maker, taught me the remarkable details of gemstones and metals. To this day he cuts agates and facets stones. He can identify about 99.9% of all stones. Pretty cool, huh?

What made me happy as a kid? Scouring flea markets for vintage jewelry. Then I'd redesign them. Don't worry, I left a little vintage in my pieces.

My natural ability to conceptualize designs turned into soldered action when I took a metalsmith class over 20 years ago.

To this day, I'm amazed how a common shape with unexpected materials can turn into an organic everyday favorite. That's WHY you LOVE wearing small batch RED CHEETAH jewelry! I make it for YOU! Mucho Gracias for your support!

xx, RACHEL

So why Red Cheetah?

The Cheetah is the most spectacular animal in the world! For reals!!

The Cheetah is strong and resilient. Her distinctive facial expressions are unmatched, the intensity in her eyes is intoxicating. She symbolizes freedom and radiates fierceness. Add the color red, and it brings a larger-than-life mythical quality to her spirit, amplifying her strength and courage.

Now you can see why The Cheetah is my inspiration, and I hope she inspires you too. I design each piece of jewelry with the intention for you to feel this energy of courage.

I am passionate about saving The Cheetah.

When you wear Red Cheetah jewelry, it sends a powerful message. A message to embrace your individuality and creativity. A message to grow in confidence and inspiration through empathy and courage. A message to #savethecheetah.

Each of us has a story...and if you're brave and courageous like the cheetah, your story is much more powerful.

Let Red Cheetah be a part of your journey.

See yourself as the unique, untamed soul you are!

XX Rachel

P.S.: I used the female pronoun, because the cheetah is the bravest bad-ass mom out there in the dry desert.